The next time a skin care company tells you they have a breakthrough ask them, “where’s the proof?” Here’s ours:

Did you know?

…Most skin care companies are just pushing their marketing concepts with no tangible PROOF of the breakthrough they widely advertise in the glossy pages of national magazines.

…Most skin care companies come out with a new product, which they claim is a “new breakthrough,” and makes strong label claims and promises, and according to their ad, this new product will change consumers’ lives.

…Consumers purchase the product and soon realize that it does not do what it says it will do, so sales of this product drop.

…6 months later, the company creates another “new breakthrough,” and pushes it with more advertising.

This is a cycle that happens over and over again. There is a point where you have to ask yourself: “what happened to the last breakthrough?Continue reading